Post the launch of the Pulsar NS 160, updated CT 100 and the Platina ComforTec, Bajaj is now focusing on the launch of an all-new variant of the Avenger and the V. The launch of the two bikes are scheduled to happen by March 2018. Bajaj had announced that new variants of all its 7 brands (CT 100, Platina, V, Discover, Pulsar, Avenger and Dominar) will be launched by March 2018. The new variants will deliver Bajaj the much-needed sales boost. Details on the new variants of the Avenger and V are scarce at the moment. However, if sources are to be believed, the new Bajaj V variant will be positioned between its entry-level bikes CT 100 and Platina and the V15.
According to data from SIAM, the Pulsar maker sold 55,021 and 71,365 units of the Avenger and V correspondingly in the first half of FY 2017-18. The new variants will help the firm achieve the targeted 23 percent overall market share by March 2018. Its current market share stands at 17 percent. The bike maker presently sells the Avenger in 3 variants – 150cc Street, 220cc Street and Cruise. While the 150cc Street produces 14.5 HP and 12.5 Nm of torque, the 220cc Street and Cruise variants produce 19.03 HP and 17.5 Nm of torque. Both the 150cc and 220cc motors come paired to a 5-speed manual gearbox.
- Also in the pipeline is a new Bajaj V variant
- The automaker aims to grow at 20 percent in domestic sales in the second half of FY 2017-18
According to the SIAM data, Bajaj Auto has sold 71,365 units of its V series (be around 11,894 units per month) and 55,021 units of its Avenger cruisers (averaging 9,170 units per month) during the first-half of FY2018. The company had a busy Q1 and Q2 this fiscal and has added a number of new variants to its existing motorcycle families – including CT100 Electric Start, Platina ES (electric start), Platina Comfortec, Pulsar NS160, NS200 ABS, and Dominar 400 matte black – along with announcing its path-breaking alliance with UK’s Triumph Motorcycles in August. The new CT100, Platina and Pulsar NS variants have contributed well to Bajaj Auto’s monthly sales. According to the firm, the new Pulsar NS models have gathered sales of more than 40,000 units in Q2 FY2017-18. The company, however, does not plan to add any more variant(s) to its Pulsar range in H2 FY2018.