A test mule of a new Mahindra Mojo derivative has been photographed once again. The test mule which was spied in Kolhapur-Belgaum Highway is equipped with a regular telescopic front fork instead of the current Mojo’s thick USD fork. In addition to this, there are also some accessories seen. Another interesting change on the new derivative is the absence of the left side silencer canister. These two cost cutting measures alone are estimated to bring down the price significantly. Current Mojo is priced at INR 1.72, ex-showroom, Delhi.
This new Mojo could be priced as low as Rs.1.3 to Rs.1.4 lakh, ex-showroom. Mahindra will also get rid of other expensive bits like the twin-barrel headlamp assembly with DRLs and Pirelli Diablo Rosso II tyres (to be replaced by MRF units). As of now, it’s uncertain if the new copied will carry Mojo branding or not. The new model will be positioned significantly lower than the current model in terms of pricing and will appeal to a wider audience base. It is also likely to undercut the rivals like the Bajaj Dominar. These reductions will bring down the cost of Mahindra Mojo considerably. Mahindra will also get rid of other expensive bits like the twin-barrel headlamp assembly with DRLs and Pirelli Diablo Rosso II tyres (to be replaced by MRF units).
The 300 cc single-cylinder liquid-cooled engine will be retained but if you look at the picture carefully, you can see a silver carburetor. Ditching the EFI would give help Mahindra come up with a very aggressive price point for the new segment. Mahindra’s 2-wheeler division would be expecting that the new variant will bring in the much needed incremental volumes. The existing Mojo will remain to target riders who look for expensive features.
In September, Mahindra officially announced that they are quitting the mass market two-wheeler segment and will concentrate on the niche segment. The brand discontinued the products like Gusto, Centuro and Duro scooter. The scooters will also be discontinued over time without replacement. The Mojo was retained in the portfolio. Mahindra may also bring the iconic BSA motorcycle marque in India. The company also holds the right to use the Jawa name in South East Asian region and we may see the name coming back on the Indian roads in the future.