Hyundai decides to discontinue Sonata in India
Owing to low sales and recoiling market for luxury cars, Hyundai has decided to discontinue the Sonata Luxury sedan in India, as per a report on Autocar India. The first generation Sonata that was first launched in 2001 and it gave tough competition to Honda Accord.
The second generation Sonata Embera that was launched in 2005 was the only Sonata to be available with a diesel engine but it was not as popular as the earlier model. Due to its unimpressive looks, the Sonata failed to lure luxury car buyers from its rivals Skoda Superb and Toyota Camry.
Despite this failure, Hyundai had launched the third generation Sonata in 2012 and the body design of the 2012 Sonata was based on Hyundai’s fluidic sculpture styling. Even if it got better looks than the previous model, it failed to attract its customers in luxury car segment who developed a preference for German luxury cars.
Going by Hyundai’s sales numbers, the company has not been able to sell more than 10 units of Sonata in a month. Currently, Hyundai has exited the luxury car segment but it is planning to roll out other models for India that could be one of the offerings in the luxury car segment.
The company is analyzing the suitability of the Sonata Hybrid or the Azera for the Indian market.