Isuzu Motors India, a subsidiary of Isuzu Motors, Japan, has established its presence in Rajasthan by inaugurating its first showroom in Jaipur. With the launch of its D-Max pickup and MU-7 SUV, the company is targeting to build its customer base in Rajasthan. The D-Max pickup has been priced at Rs 6.13 lakh onwards (ex-showroom, Jaipur) and the MU-7 will be available at a price tag of at Rs 19.69 lakh onwards.
“I am delighted to inaugurate our first dealership in Jaipur as we are progressing and expanding our footprint in the country. This dealership marks our entry into the largest state of the country which houses many industries including minerals, agriculture and textiles. The state is known for its versatile culture, elite buying stature and we are confident that our vehicles, known for their ruggedness, durability and fuel efficiency will definitely appeal to our customers,” says Shigeru Wakabayashi, Deputy Managing Director at Isuzu Motors India.
Currently, Isuzu Motors has established its presence in Andhra Pradesh, Kerala, Delhi, Maharashtra, Tamil Nadu, Karnataka and Telengana. The company has its dealers in Bangalore, Chennai, Delhi, Noida, Hyderabad, Mumbai, Kochi, Tirupati, Vishakhapatnam, Madurai and Coimbatore. The company aims at setting up 60 outlets in India by the end of the financial year 2016.
Isuzu Motors India was first set up in Chennai in August 2012. The company has signed an agreement with Hindustan Motors. At present, HML is contract assembling CKD kits of the D-Max and MU-7 at its plants based in Chennai.
Isuzu is working towards setting up its 107-acre manufacturing plant site in Sri City, TADA in Chitoor, Andhra Pradesh. The new plant is likely to start its commercial operations by early 2016. The company aims at producing 50,000 units a year. With an accumulated investment of Rs. 3,000 crore, Isuzu will increase its production capacity to 1,20,000 units a year. Nearly, 2,000 to 3,000 jobs will be generated by the company. The company aims at attaining 100% localization within three years of starting its production.