Mahindra and Mahindra have filed a copyright application to reserve the name ‘TUV 300 plus’ settles a search report on Controller General of Patents Design & Trademarks owned by Ministry of Commerce & Industry, Government of India. If things work as per plan, then Mahindra will launch its latest iteration of TUV 300 in November 2017, a source close to the company confirmed. A computer made report with application number 3613514 states that Mahindra has demanded to patent TUV 300 Plus under class 12 which is reserved for apparatus for locomotion by land, air or water, motor land vehicles, cross country 2/4 wheel drive vehicles, utility vehicles, sports utility vehicles, compact SUVs, Multi-utility vehicles, all kinds of Off-roading utility vehicles, buses, tractors, trucks, engines, parts, fittings and accessories. The subdivision is yet to clear this Mahindra TUV 300 Plus trademark and has sent to prove the Vienna Codification. This is done when the trademark comprises of logo or figurative elements. In this case, Mahindra TUV 300 Plus logo also wishes to be copyrighted to be used on the MPV. While the company is yet to reveal any details on the new Mahindra TUV 300 Plus, reports and spy shots suggest that the MPV might now come with an increased wheelbase and a few exterior and interior changes. Mahindra might also offer front facing third row seats as an option along with the side-facing seats offered presently.
Mahindra TUV 300 was first launched in September 2015 and currently is offered in seven variants including two AMT variants. The MPV also enjoys sub-4-meter benefits. Currently, the TUV is priced in the range of Rs.7.58 – 9.93 lakh (Ex-Delhi). Mahindra & Mahindra sold a total of 26,241 units of Mahindra TUV 300 last financial year. At the launch in 2015, M&M has said that the design of the TUV has been inspired from a battle tank. Company owned Pininfarina was a part of the design team however; Mahindra’s creators did design most of the MPV.
The Italian firm just provided support as and when required.
The new TUV300 Plus will replace the aging Xylo in Mahindra’s line-up. The Xylo is based on an older platform and has been on sale in India since 2009. It was given a comprehensive update in 2012 and a minor refresh in 2014, though it did not quite make an influence in the segment. Additionally, Mahindra is also gearing up to launch the U321 MPV, which will take on the likes of the Toyota Innova Crysta, before March 2018. It will be followed by an all-new compact SUV (Code: S201) probable in mid-2018 that will be based on the SsangYong Tivoli. The carmaker has also confirmed that a new SsangYong Rexton will arrive in India by Diwali 2018 with a Mahindra badge.