Next generation Rolls-Royce Phantom reveal on July 27

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Rolls-Royce has declared that the all-new 8th gen Phantom will make its world debut on July 27, 2017. It will be unveiled at the British luxury marque’s ‘The Great Eight Phantoms’ Exhibition in Mayfair, London. The BMW owned brand will display all the prior 7th gen of this fabulous nameplate at the upcoming event.  This nameplate saw the light of the day in the year 1925 when Phantom I was launched. Out of all generations of the Phantom, it was the outgoing 7th generation model that was abstracted under BMW’s ownership. And it rolled off from the Rolls-Royce’s new home – bought post the acquisition by BMW – in Good wood, West Sussex. The production of the Phantom, which was presented on January 1, 2003, was ceased on December 31, 2016.

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Last year, in July, Rolls-Royce unveiled the first-ever picture of the upcoming 8th gen Phantom. Back then, it had presented the 2018 Phantom’s new aluminum chassis, which will also be used by RR’s future models, including its first ever, much expected SUV, currently codenamed Cullinan. That’s all we know about the Phantom VIII so far. That said, Rolls-Royce has supposedly teased the Pantheon grille of the 8th generation model in the teaser video of the upcoming exhibition.  The seventh generation Phantom became the harbinger for the then future models from the car manufactures as it kick started Rolls-Royce’s modern age reincarnation. In the same vein, the all new Phantom will show the future of RR, including new lightweight aluminum architecture