Tata Motors kick-started a price war in the compact sedan division launching the Tigor (pronounced tee-gor) starting at Rs 4.7 lakh (ex-showroom, Delhi) which is considerably cheaper than the current segment leader Maruti Dzire priced at Rs 5.35 lakh. The Tigor is available in 8 variants widening across petrol and diesel engines with the top-end diesel variant costing Rs 7.09 lakh and the top-end petrol variant costing Rs 6.19 lakh (ex-showroom, Delhi). The sedan comes in 6 colours.
In comparison the Dzire has 6 main variants in both the fuel options. In all the Tigor will face competition from 7 models, including two of its brothers – Zest and Indigo CS – to grab a pie of the 30,000 units a month compact sedan market. Having borrowed the platform used by the Tata Tiago the Tigor has lots of resemblances with the former in areas such as engines, external styling, and interiors even fit and finish. The boot space of the Tigor makes the sedan stand out from the rest as Tata Motors decided to give the car a sporty look with a coupe-like styling.
Rear seating space has been improved compared to the Tiago and can now accommodate 3 adults in sensible comfort. An exterior styling addition to the rear has freed up more headroom space for the rear seat passengers which is where the car also offers center armrest with integrated cup holders. Rear seats are slightly more reclined than other cars in this segment but it has been done to create more headroom and allow the coupe-like exterior styling. The back of the front seats are also scooped out to create extra knee space. The Tigor also has automatic weather control, reverse camera, a visibly new touchscreen infotainment system co-developed by Harman, who had developed a related system for the Tiago, too. The Harman unit is a five inch screen enabled with video playback, SMS read-out and display, voice command recognition. LED tail lights, roof-mounted spoiler with a LED stop lamp and dual barrel projector headlamps are offered on the Tigor. The car comes with driver and front passenger air bags, central locking, speed sensing auto lock door, immobilizer, turn indicators on ORVMs, fog lamps, rear defogger to name a few.
The Tigor comes with two driving Modes Eco and City which will help the driver achieve optimal driving efficiency. This has been a trend seen in Tata cars which started with the Bolt hatchback and then extended to Tiago and Zest. The default driving mode on the Tigor is City mode. While the Tigor is part of Tata Motors’ continued efforts to bring about a dynamic change to its brand perception competitors including Maruti Suzuki are also gearing up to meet the challenge. The Delhi-based car market leader, which is also ‘cleaning up’ its product portfolio, has developed and will launch an all-new Dzire perhaps later this year. Complete with new styling the new Dzire, which is majorly developed by Maruti Suzuki engineers in India, is expected to take the competition a few notches higher.