Anand Mahindra confirms new BSA motorcycle is under development
Mahindra Group Chairman, Anand Mahindra, today confirmed that the company is working on an all-new motorcycle to revive the BSA brand. Mahindra shared an old Christmas special print ad of a BSA motorcycle, on Twitter, subtly announcing that the company has already started working on the new BSA motorcycle, which, as he quotes, will have “all the character of the old steed”. Apart from this, Anand Mahindra has revealed nothing more about this upcoming BSA motorcycle in his tweet, although, from his statement, we do get the impression that the new motorcycle will be a modern classic. This will let Mahindra to arrive a hot new segment, which presently has players like Royal Enfield, Triumph, Ducati, BMW and Norton.
It was a little over a year ago, in October 2016, when Mahindra and Mahindra first announced acquiring the British motorcycle brand for about Rs.28 crore. Back then the company was anticipating between motorbike brands Norton and BSA, and finally signed the deal with the latter. The automaker acquired 100 % shares capital of BSA Company Limited via its subsidiary Company, Classic Legends Private Limited (CLPL).
Mahindra had earlier stated that it has lifted the focus of its 2-wheeler business towards premium niche market and will enter newer and previously untouched territories with its newly acquired brands like -BSA and Jawa Moto. Having said that, in the same month, the company has also announced that the first, new BSA motorbike won’t be made in India and neither will it be launched in the country anytime soon. This means that the bike that Mahindra is talking about is the international spec motorcycle which will be launched in the US, Italy and the UK.
Interestingly, the Jawa brand of products will be made in India at Mahindra’s Pithampur plant and it will also be sold in the country. In fact, last October, Mahindra has said that the first Jawa invention will roll out of the business’s plant in two years, which is by the end of 2018.