Next Generation Honda Amaze Being Readied For 2018 Launch
The development on the second generation Honda Amaze is almost complete. It will be the next all-new model from Honda Cars India, and is expected to have its first public showing at the 2018 Auto Expo in Delhi. That will also mark the international debut of this model, unlike the first generation that had made its first appearance in Thailand. Honda is also expected to showcase the HR-V at the expo next year, as that will be the next all-new model to follow the Amaze in to the Indian market.
Like the current model, the new Honda Amaze is also being developed at Honda’s R&D base in Thailand, but has also seen more inputs from the Honda India engineering team. Honda’s Tapukara plant in Rajasthan will be the international supply base for the engines for the new Honda Amaze. The new car is expected to carry a number of significant upgrades, including a more powerful iteration of the 1.5 diesel. It will be available in petrol as well, and Honda is closely studying the market performance of the Dzire’s AMT to help decide its own automatic strategy for the next Amaze. Honda will also aspire to deliver segment-best mileage figures once again, a right presently held by the new 2nd generation Dzire (22 kmpl – petrol; 28.4 kmpl – diesel). The Amaze will be wider and have a roomier cabin too. But its overall footprint won’t grow too much, since the development has taken the sub-4 meter requirement into consideration. Honda has also planned to give the car a number of new features, including a new weather control and a new connectivity and music-related interface.
As of now it seems sure that the new Amaze will arrive before the new Brio – and Honda may not rush the launch of the hatch in India. The Brio has slowed down significantly and was never the monster hit that the Amaze had been. Of course the Amaze continues to clock in numbers of around 1500-3000 units a month, though its well off its peak of closer to 5000 3 years ago. Like the first gen, the next Amaze will share its platform with a hatch (Brio) and MPV (Mobilio), though its is as yet indistinct whether Honda would pursue a second generation of its BR-V – which currently also shares the existing models’ platform. The 2nd generation Mobilio may also not make it to India, though it will be a major model for Thailand and Indonesia. In fact as Honda starts to lay the ground-work for the next gen, it has stepped up some marketing efforts to once again revive some interest in the brand. After its major facelift was carried out in March 2016, this is now an effort to perhaps make it more significant and increase recall for it, as the rivals have lately launched new models (Ameo), new gen (Dzire) or major facelifts (Xcent) newly. Honda recently launched the ‘Isme Feel Hai’ campaign for Amaze owners on a radio platform at the start of June. While the new Amaze may be revealed as a production car or concept at the 2018 Auto Expo, its market debut is only likely to happen only around September 2018.