Maruti NEXA Premium Workshops Launched-Targets to Have 300 By 2020
Introducing a new kind of experience for its customers, Maruti Suzuki launched its first NEXA service centre that has opened in Gurugram, Haryana. The carmaker’s new outlet takes improved technological practice in repair and servicing of vehicles that is mainly enhances and digital efficiency as well. Maruti Suzuki said that while the premium workshops will be about 10 per cent more expensive than the standard versions, it will cut the service time taken by about 50 %. The NEXA chain of dealerships was launched in 2015 with the aim to provide Maruti’s premium offerings in more plush outlets, as compared to the standard showrooms. With the NEXA garages, the Indian auto makers aims to offer the same experience in the service domain. Fascinatingly, the service centres will not only accept NEXA sold cars but also other Maruti offerings including the WagonR, Alto, Swift and the likes. With its new workshop, Maruti has also launched the My NEXA app that allows clienteles to book an appointment for their vehicle online, while also tracking the health of the car with constant updates from the service centre.
All new cars will come factory fitted with RFID cards that will mechanically allow access to cars with an appointment at NEXA service centres. Clienteles can also walk-in and ask for their cars to be serviced. Also, the urbane workshops come with a viewing lounge with tea, snacks and Wi-Fi for those who would like to see their car being worked upon. Maruti Suzuki is also offering live feed online from when the vehicle is in the service bay for the customer to keep track of. The automaker will provide support through live chat options.
The NEXA workshops will also have a diagnostic bay that will do a health check on your car, and issue a health card pointing all the issues with your vehicle. All appointments at the NEXA outlets will have the client being attended by an enthusiastic service manager, the automaker said. The first of its kind NEXA workshop is now operational in Gurugram, while Maruti Suzuki will be expanded its new workshops to nearly 70 outlets by the end of this fiscal year. The firm targets to increase the outlets in a phased manner and expects to open nearly 300 NEXA workshops by 2020. Speaking to Carandbike.com, Maruti Suzuki Marketing Director, RS Kalsi said that the aim is to bring more transparency and easy of servicing with the new NEXA workshops. With allowing regular customers to also utilize the best centres, the carmaker also aims to retain more clienteles within the Maruti family, upgrading from standard Maruti cars to the more premium NEXA options.