Vespa RED Launching in India on October 3, 2017
We earlier brought you news of the Vespa RED making its way to India, and now the Italian scooter maker is finally set to unveil the RED series on October 3, 2017. If you don’t particularly know what Vespa RED is all about, please read through the article for some in-depth insight. In a hurry? Let us give you a quick insight on what it’s all about. To start off with, yes, it does mean that the scooters would be available in red and, no, it just does not end there. Essentially, RED is a group founded by U2 frontman Bono and activist Bobby Shriver in 2006. Since then, it has upraised more than $465 million for the International Fund, enabling them to help over 70 million people wide-reaching by offering offer defensive measures, treatments, counselling, HIV tests and assistance services.
Piaggio Group, the makers of the iconic Vespa range of scooters, has a collaborative partnership with RED.
Globally, Vespa sells the iconic 946 – RED to serve this cause and for each model sold, $150 is gave to the International Fund to fight AIDS. This has enabled RED to provide more than 500 days worth of life-saving HIV medication in sub-Saharan Africa. The treatment also helps stop HIV-infected mothers from passing the infection to their unborn children. We would also like to point out that the Italian manufacturer sells another variant of the Vespa 946 in India – the 946 Emporio Armani – that is priced at Rs.10 lakh (ex-showroom). Hold your horses though, the business is not getting the 946 RED to India. Instead, the Indian arm has planned to introduce the RED variant as an addition to its existing 125cc and 150cc scooter lineup in India, which includes the VXL, SXL, Elegante and the standard optional of the Vespa scooter.